Why You Should Buy Your Next Vehicle from Riverside Auto Group

Shopping for a new or used car, truck, SUV, or minivan should be a fun, exciting adventure where you get the vehicle of your dreams. While some dealerships might feel like they're only trying to sell you a car, here at Riverside Auto Group, we offer you an experience tailored to your needs! Our priority is to deliver a world-class experience to our drivers, which we provide through a vast selection of vehicles from Chevrolet, Chrysler, Dodge, Jeep, Buick, GMC, Ford, RAM, Nissan, Honda, Toyota, and much more! We also offer competitive and transparent pricing on loan and lease deals, as well as a service center stocked with genuine parts and expert care. No matter what you need, we've got you covered!

We want to earn your business rather than capture it with fancy gimmicks or over-the-top promotions. We are dedicated to providing an experience like no other right here at Riverside Auto Group. Whether you're looking for an affordable vehicle for your travels, or you want to discuss service needs for your vehicle, we'll take care of you! There is no question as to what our priority is - you!

Community Care

Largest UP Inventory

Family Owned

Trusted Customer Experience

200+ Local Employees

Expert Service Technicians

Certified Body Repair

Loaner Vehicles

Complimentary Shuttle

Building a Team You Can Trust

At Riverside, we know a happy and healthy workplace is the foundation for an incredible team of employees, ready and waiting to help you with your every need.

Our customer service stems from a team that works hard to give you the perfect solution. Not only do we support and foster relationships with all of our customers, but we also enjoy providing a safe and comfortable environment for our employees to work. Each team member is trained to understand the needs of each Manufacturer. They provide superb knowledge of each model to ensure you get the full picture. We can't do what we do without the support and dedication that our employees bring every day they step into our building!


We Care about the Community

We aren't just a car dealership that sells and services your favorite vehicles. We enjoy staying active in our community by working with various charitable organizations and donating to those in need in our area. When it comes to the needs of our community, we are first in line to host events where all donations will go to our community, and our excellent customer service stems from the community that has supported us for as long as we've been in business! Without our community, we wouldn't be able to do what we do!

Trained and Dedicated

Why is the Riverside Auto Group the Right Place to Start Your Search for a New Vehicle or Service?

Again, we like to note that we don't just sell you a car and send you on your way - our goal is to provide you an experience that checks all the boxes on your list. With our vast selection of popular makes and models, you can get the right car, SUV, van, or truck that suits your lifestyle. Our finance team will help you customize a deal that works with your budget, ensuring that monthly payments are easy to manage for you. And our service team has you for the life of your vehicle, providing top-notch care with state-of-the-art diagnostic and repair tools, as well as genuine original manufacturer parts.

Providing You the Optimal Experience

On top of that, we're locally- and family-owned! We enjoy expanding our ever-growing family and providing the right kind of make and model for your adventures. You can also enjoy benefits that include:

  • Loaner Vehicles
  • Expert Service Technicians
  • Complimentary Shuttle
  • Complimentary Wi-Fi
  • And So Much More!

Let's Chat!

Are you looking for an experience that takes your car-shopping/service needs to the next level? Look no further than the team at Riverside Auto Group! We accept all walk-ins at our dealerships, but you can also call or set up an appointment online and find a time that works best for you! We can't wait to meet you and show you what we have in store for you!

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  1. Riverside Auto Group

    1505 N Lincoln Rd
    Escanaba, MI 49829

    • Sales: (906) 786-1600
  2. Riverside Chrysler Dodge Jeep Ram Iron Mountain

    3696 North US Hwy. 2
    Iron Mountain, MI 49801

    • Sales: (866) 945-8467
  3. Riverside Auto & Truck Sales of Iron Mountain, Inc.

    North U S 2
    Iron Mountain, MI 49801

    • Sales: (906) 239-3457
  4. Riverside Auto & Truck Sales

    3696 North U.S. 2
    Iron Mountain, MI 49801

    • Sales: 906-774-2120
  5. Riverside Auto Sales of Marinette And Menominee Inc

    4030 Hall Ave
    Marinette, WI 54143-1063

    • Sales: (715) 318-7171
  6. Riverside Chrysler Dodge Jeep Ram Marinette

    4030 Hall Avenue
    Marinette, WI 54143

    • Sales: (888) 579-0902
  7. Riverside Auto Sales Inc

    2511 Ludington St
    Escanaba, MI 49829-1330

    • Sales: (906) 398-2670
  8. Riverside Chrysler Dodge Jeep Ram Escanaba

    2511 Ludington Street
    Escanaba, MI 49829

    • Sales: (866) 946-1951
  9. Riverside Chevrolet Buick GMC Cadillac

    5273 Hwy 2 & 41
    Escanaba, MI 49829

    • Sales: (906) 786-5020
  10. Riverside Chevrolet Buick GMC

    5273 HWY US 2 & 41
    ESCANABA, MI 49829

    • Sales: (906) 379-0047
  11. Riverside Ford Group

    2625 Ludington St
    Escanaba, MI 49829

    • Sales: 906-786-1130
  12. Riverside Ford

    2625 Ludington St
    Escanaba, MI 49829

    • Sales: (877) 774-3171
  13. Riverside Ford

    2625 Ludington Street
    Escanaba, MI 49829

    • Sales: (906) 786-1130
  14. Riverside Toyota in Escanaba

    2600 Ludington Street
    Escanaba, MI 49829

    • Sales: (906) 786-5531
  15. Riverside Toyota in Escanaba

    2600 Ludington Street
    Escanaba, MI 49829

    • Sales: 906-786-5531
  16. Riverside Used in Marquette

    3330 US Highway 41 West
    Marquette, MI 49855

    • Sales: (888) 699-9310
  17. Riverside Honda in Marquette

    3330 US Highway 41 West
    Marquette, MI 49855

    • Sales: (906) 228-4900
  18. Riverside Nissan of Marquette

    3330 US Highway 41 West
    Marquette, MI 49855

    • Sales: (906) 228-4900
  19. Riverside Toyota in Marquette

    3330 US Highway 41 West
    Marquette, MI 49855

    • Sales: (906) 228-4900
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Visit one of our Locations!

  • Monday8am - 6pm
  • Tuesday8am - 6pm
  • Wednesday8am - 6pm
  • Thursday8am - 6pm
  • Friday8am - 6pm
  • Saturday9am - 3pm
  • SundayClosed